Case Study Fall Back Image_1.7.1.jpg

TIMELESS LUXURY, INSPIRED DESIGN

Alys House

Gorilla King Media partnered with Raleigh Custom Homes to showcase the stunning home known as "Alys House." This project aimed to highlight the home's unique design, luxurious features, and the collaborative effort behind its creation. The video successfully garnered over 300k organic views on YouTube, demonstrating its engaging content and wide appeal.

Objectives

  • Showcase the meticulous design and handcrafted details of "Alys House."

  • Highlight the seamless integration of indoor and outdoor living spaces.

  • Emphasize the collaborative efforts between Raleigh Custom Homes and team.

  • Engage potential homeowners and generate interest in the property.

Demographic

This video feature is designed to appeal to discerning individuals who:

  • Desire elegance and contemporary design that reflects their achievements.

  • Value a serene retreat with high-end features.

  • Prioritize seamless indoor-outdoor living for bonding with family and friends.

  • Seek a lifestyle enriched with luxury amenities for leisure and active pursuits.

Portfolio Film

Deliverables

To maximize the impact of our video marketing efforts, we provided a comprehensive set of deliverables:

  • Portfolio Film: A comprehensive, high-quality video showcasing the entire home and its unique features,

  • 3 Cutdowns from the Main Film: Each cutdown communicates the value of Alys House. These cutdowns are optimized for use across multiple platforms, providing various touchpoints to effectively reach and engage potential buyers.

Cutdowns

Outcome

The video for "Alys House" achieved remarkable success, with over 300k organic views on YouTube. This high level of engagement highlighted the effectiveness of the content in capturing the interest of potential buyers and showcasing the unique value of the property.