- 01The challenge
- A safer surface that looked like any other slab.
- 02What was at stake
- A U.S. launch riding on one message.
- 03How we showed it
- Unscripted launch film.
- 04Result
- Premiered to 535+ fabricators at C.Next, Cosentino’s summit.
Video production for manufacturers,
builders and brands
Show buyers exactly why you’re the better choice.
We start where your buyers hesitate, then capture the proof they need to see, from the people who know your work best. One production, proof for every team.We find where buyers hesitate, then capture the proof that moves them.
New product · New facility · New equipment · Landmark project · Your everyday best work
Why most company videos don’t sellMost company videos look good and say nothing.
Your advantage only matters when buyers see how it gets them what they want. When they can’t, sales cycles drag and price becomes the only thing left to compare.
The highlight reel
Beautiful footage, no point of view. Buyers enjoy it, then still compare you on price.
The spec sheet with music
Every feature listed, none explained. Buyers can’t tell why any of it matters to them.
The phone video
Fast and cheap, but it makes an exceptional product look ordinary.
The rehearsed interview
Your best people reciting lines. It isn’t authentic. Buyers can hear it, and they stop trusting it.
Buyers don’t need a better video. They need proof.
Every buyer weighing you is asking three questions. Answer them with proof, and you stop being compared on price.Answer their three questions with proof, and price stops being the comparison.
What your customers are thinking, and the proof we show themWhat your customers are thinking
- Your customer is thinking
“Is it worth the investment?”
The proof we showWhat your advantages mean for their project, timeline and result.
- Your customer is thinking
“Can you get the job done?”
The proof we showThe equipment, experience and people ready to deliver.
- Your customer is thinking
“Is the quality really there?”
The proof we showThe materials, craft and standards behind the finished result.
How we workThe Proof Method.
Most videos start with the camera. We start with the decision your buyer is stuck on, and we lock the message before anyone films.
- 01
Start with the buyer’s question.
Is it worth it? Can you deliver? Is the quality real? We build the film around the one your buyer is stuck on.
- 02
Map the proof, then find it.
Our Proof Map: short calls with your sales team, partners and a customer to find the doubts that cost deals. Then we capture the answers where the work happens.
- 03
Approve the message before we film.
You sign off on the message and the shot plan first. No surprises in the edit.
- 04
One production, every team.
Planned up front so sales, marketing and recruiting each get what they need.
Led by Rick Newkumet, who spent 15 years in the trades. He knows what a better product looks like up close.
See how a project runsFeatured projects.
All work
Award-winning production
Award-winning video production
PlatinumUniversal Furniture
PlatinumAbsolute Stone
GoldCosentino
GoldJim Allen Group
- 01The challenge
- A bigger plant could read as mass-produced.
- 02What was at stake
- Keeping retailers' trust in handmade quality.
- 03How we showed it
- One shoot, four assets.
- 04Result
- Debuted at High Point Market, which draws up to 75,000 attendees.
- 01The challenge
- Slabs alone don't sell a kitchen.
- 02What was at stake
- Without the finished look, buyers shop on price.
- 03How we showed it
- One planned production day.
- 04Result
- A content library from one day.
One production. Leveraged as far as you need.One production. Leveraged.
From one focused film to assets for every team, all from the same shoot.
01One film
Focus it.
One film, built for the decision that matters most.
02Cutdowns · Social · Stills
Extend it.
Cutdowns, social edits and stills that put your proof everywhere customers look.
Most effective
03Every team
Leverage it company-wide.
Versions for sales, marketing and recruiting, all from one production.
We’ll help you decide what to make, and where it will make the biggest difference.
Get more from every productionWhat convinces your audience?
Start with one project.
Or keep the proof coming.
One project
Standalone Project
One film, planned and produced start to finish. Normally delivered within three months, with no ongoing commitment.One film, start to finish. Usually delivered within three months. No ongoing commitment.
- Planning and message strategy
- Production and edit
- The assets you need, decided up front
Most leverage
Keep the proof coming
Quarterly Proof Cycle
Your business keeps moving. Your marketing should too. One plan for the year, new proof every quarter, and a year-end review that shows what it did.One plan for the year, new proof every quarter, and a review of what it did.
- A year’s proof plan, built with your team in Q1
- 1 to 5 planned capture days every quarter
- A release kit each quarter for sales, marketing and recruiting
- Priority scheduling when something big happens
- A year-end review of what worked
6 or 12 months, with an option to renew.
Ask about the Proof CycleMost projects land between $15,000 and $75,000. You approve the plan before we film, and if you’re not confident after pre-production, you get your full deposit back.
Start here · free
Not sure what’s worth making? Start with 30 minutes.
- 1
A 30-minute Google Meet call
We find the two or three differences your buyers are missing.
- 2
Your plan in two business days
One page: what to show, who it’s for and where it gets used.
- 3
Yours either way
Use it with us, with your own team or with another partner.
Pick a time
You’ll get a calendar invite with your Google Meet link right away. Bring the people who know your product best: an engineer, a sales lead, whoever fields the hard questions. You keep the plan whether or not we work together.
Your advantages are real.
Let’s make them impossible to miss.
Start with a conversation. Tell us what’s new, and we’ll show you what’s worth making and where it will make the biggest difference.Start with a conversation. We’ll show you what’s worth making.
Make our advantages visibleBuilt to work alongside your marketing team.
