Destin - Development
DOWNSIZING WITH LUXURY IN MIND
Gorilla King Media partnered with Destin Neighborhood in Cary, NC to create marketing assets that showcase Destin as a sanctuary of relaxation and quality living, appealing to potential homeowners seeking a blend of luxury and practicality.
Objectives
Help sell remaining lots and gain momentum for next phase of development.
Communicate the unique selling points of Destin Neighborhood.
Highlight the community’s amenities and quality of life.
Build an emotional connection with potential homeowners.
Differentiate Destin from other luxury communities in the area.
Demographic
These marketing assets are tailored to appeal to those nearing retirement who desire luxury finishes without the excess space.
Portfolio Film
Deliverables
To maximize the impact of our video marketing efforts, we provided a comprehensive set of deliverables:
1 Hero Video: This comprehensive video served to encapsulate the essence of Destin Neighborhood.
6 Ad Variations for YouTube and Instagram/Facebook: Tailored ads to reach potential buyers across different platforms.
6 Cutdowns from the Main Video: Each cutdown focused on a specific theme to target different aspects of the Destin Neighborhood experience.
1 Banner Video for Website Header: A visually striking video to capture visitors' attention immediately upon visiting the website.
Ad Variations
Themed Cutdowns
Outcome
Through our strategic video marketing, Destin Neighborhood was able to effectively communicate its unique value proposition, attract potential homeowners, and stand out in a competitive market. The video not only showcased the community’s physical attributes but also built an emotional connection with viewers, highlighting the benefits of living in such a thoughtfully designed environment.