Date
July 28, 2025
Client
Absolute Stone
Category
Social Media
Location
Cary, North Carolina
- about the project
Background
Absolute Stone Corporation has provided premier countertop and tile design and installation in North Carolina’s Triangle region for more than 20 years. Its Cary showroom houses more than 1,000 slabs of granite, marble, quartz and porcelain so homeowners can see the colors and textures of their future countertops.
The company is known for exceptional service, fast lead times and guiding clients through every step from consultation to installation. To keep its brand top‑of‑mind with homeowners, Absolute Stone needed a steady stream of social‑media content showing real installations and materials.
Challenge
Our challenge was to capture impactful social‑media content in one day without disrupting Absolute Stone’s operations. We needed to balance authenticity with visual appeal: highlight finished installations in real homes, showcase slabs and fabrication in the showroom and shop, and tell a story about craftsmanship and customer service.
The content had to resonate with homeowners and designers, reinforcing the company’s reputation for quality and selection, while being efficient enough to repeat on a regular basis.
- Initial Consultation
- Concept Development
- Pre-Production Planning
- what we do
Solution
Gorilla King Media built a pre‑production framework to maximize the one‑day shoot. We worked with Absolute Stone to define content pillars—finished kitchens and bathrooms, material spotlights and behind‑the‑scenes glimpses of fabrication—to guide months of social posts.
Before arriving on set we prepared shot lists, locations and simple scripts so the client knew exactly what would be captured. On the morning of production we filmed at a client’s home to capture real countertops in context; in the afternoon we moved to Absolute Stone’s showroom and shop to film product close‑ups, staff at work and short talking‑head videos.
Shooting with this plan allowed us to create a hero video showcasing the install for their Website and Youtube, social media videos, and stills to round out the deliverables – all from a single day.
- the result
Video finalization
Because the deliverables were clearly outlined ahead of time, there were minimal revisions after editing. The final assets included multiple short videos, photo carousels and social cut‑downs ready for platforms such as Instagram Reels, TikTok and Facebook.
Absolute Stone now has a repeatable template for regular content days that highlights their extensive inventory and craftsmanship. The success of this project demonstrates Gorilla King Media’s ability to plan strategically, capture authentic stories quickly and position our client as the partner of choice for homeowners seeking beautiful, lasting countertops.
- Quality Assurance
- Color Grading
- Final Cut Approval
