Date
December 1, 2025
Client
Cosentino
Category
Commercial
Location
Richmond, Virginia
- about the project
Background
Engineered stone countertops can contain over 90 % crystalline silica; cutting them releases fine dust that causes silicosis.
To address this health hazard, Cosentino developed Éclos®, a next‑generation mineral surface with a three‑dimensional layered design and zero crystalline silica. The inaugural “Eclectic Veins” collection uses at least 50 % recycled materials and delivers the realistic veining and heat resistance that designers expect
Challenge
Cosentino needed to announce Éclos® to U.S. fabricators and designers while explaining why silica‑free surfaces matter.
The brief called for a concise, high‑impact launch video that would highlight the product’s health benefits, showcase its layered aesthetic and sustainability, and position Cosentino as a forward‑thinking brand. Gorilla King Media was selected to translate this technical innovation into a story that resonates with marketing managers and consumers alike.
- what we do
Solution
Narrative & message: We partnered with Cosentino to craft a clear story about the dangers of crystalline silica and Éclos®’s zero‑silica composition. A script free approach with pointed interview questions generated an authentic interview reinforced key messaging such as silica‑free countertops, workability of the product, and sustainable design.
Visual style: Filmed inside an expansive vendor warehouse, we used soft key lighting, cooler backlight and haze to produce a modern, and bold aethetic. This moody look underscored the premium feel and forward thinking of Cosentino and their product line.
Efficient production: Gorilla King Media provided full crew and equipment, built custom lighting set ups in collaboration with the client, and scheduled filming around factory operations. Our experience lighting large spaces ensured the client’s vision hit the mark.
- Initial Consultation
- Concept Development
- Pre-Production Planning
- the result
Video Finalization
Gorilla King Media kept the production on schedule by adhering to a clearly defined post‑production timeline.
We planned for three rounds of revisions, incorporating feedback from Cosentino’s marketing team and legal department to ensure the messaging was both compelling and compliant. We delivered the polished announcement video on time, meeting all creative, branding, and regulatory requirements.
- Quality Assurance
- Color Grading
- Final Cut Approval
