WorkThe Jim Allen Group
Luxury real estate · Listing campaign
Jim Allen Group · The Boyce Mill Estate
A lifestyle film, paid-media cutdown and reels for a one-of-a-kind estate just outside Raleigh.
- Client
- The Jim Allen Group
- Industry
- Luxury real estate
- What’s new
- Estate listing
- Delivered
- Lifestyle film, ad cutdown, reels
- Property
- 14 gated acres
Your advantages, made visible.
How we found what mattered to the customer, and how we showed it.
- 01The challenge
A multimillion-dollar listing that showed its age.
A gated 14-acre estate just north of Falls Lake. Toured room by room, a few dated details would set the tone instead of what makes the property rare.
- 02What was at stake
Reaching the few buyers it was built for.
At this price, the buyer pool is small. The work had to stop the right buyer, not every scroller.
- 03How we showed it
Sell the life, not the square footage.
We built everything around the lifestyle the property makes possible: the gate, the pool, slow Saturday mornings, and private land that is almost impossible to find this close to the city.
- 04The result
Assets built to run everywhere.
A lifestyle film, a paid-media cutdown and a reel series, each made to stand alone on the listing, the Jim Allen Group website and paid social.
What we made.
One production, planned around where every piece will be used.
Social cuts from the same shoot
Scroll for the full series →Swipe for more →
From the shoot
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Your advantages are real.
Let’s make them impossible to miss.
Start with a conversation. Tell us what’s new, and we’ll show you what’s worth making and where it will make the biggest difference.Start with a conversation. We’ll show you what’s worth making.
Make our advantages visible