WorkTravis Hyatt Design
Furniture maker · Brand film and reels
Travis Hyatt · A Life Worth Making
A brand film and reel series for a Raleigh furniture maker whose pieces are built to be kept.
- Client
- Travis Hyatt Design
- Industry
- Artisan furniture
- What’s new
- Brand story
- Delivered
- Hero film, vertical hero, reel series
- Status
- Completed
The difference, made visible.
How we found what mattered to the customer, and how we showed it.
- 01The challenge
Original work in a market full of copies.
Every piece is his own design, made from locally sourced lumber with Scandinavian roots. Online, it sits next to mass-produced lookalikes.
- 02What was at stake
Not being lumped in with off-the-shelf furniture.
If his work reads as just another table, he competes on price. The film had to put him in his own category: an original maker, not a product you can buy anywhere.
- 03How we showed it
His own words, at the bench.
An interview with Travis and close work in the shop: the grain, the joinery and the details that invite touch.
- 04The result
One film, everywhere he shows up.
A hero film in wide and vertical, plus a reel series for his website, LinkedIn, social and email signature.
Behind the scenes
A small crew, a planned shot list, and time to get the details right.
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What we made.
One production, planned around where every piece will be used.
Social cuts from the same shoot
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From the shoot
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Next project
Product launch
Cosentino · ÉCLOS
What do your customers need to understand about you?
Tell us what’s new, what’s changing or what you’re proud of. We’ll ask the right questions and show you what’s worth making.
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