WorkThe Jim Allen Group
Real estate · Event campaign
Jim Allen Group · Parade of Homes
30+ on-brand videos for a three-weekend Parade of Homes celebration.
- Client
- The Jim Allen Group
- Industry
- Real estate
- What’s new
- Landmark event
- Delivered
- 30+ videos, reels, stills
- Recognition
Gold award
Your advantages, made visible.
How we found what mattered to the customer, and how we showed it.
- 01The challenge
Every builder fights for the same weekend.
A three-weekend Parade of Homes, with buyers touring home after home. Jim Allen Group needed theirs to be the stop people talked about.
- 02What was at stake
Leads for the weekend, and the rest of the year.
The event had to fill the homes during the Parade, then keep producing buyers long after, with content that kept working all year.
- 03How we showed it
Produced to match their theme.
Jim Allen Group built their Parade entry around a 1965-inspired vintage homecoming theme to stand out, so we matched it: period props, wardrobe and actors, plus a fast-turn pipeline with same-day and next-day edits for every format.
- 04The result
30+ videos across three weekends.
More than 30 on-brand videos released on schedule, including a next-day flash mob edit.
What we made.
One production, planned around where every piece will be used.
Social cuts from the same shoot
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Your advantages are real.
Let’s make them impossible to miss.
Start with a conversation. Tell us what’s new, and we’ll show you what’s worth making and where it will make the biggest difference.Start with a conversation. We’ll show you what’s worth making.
Make our advantages visible